This course is an in-depth exploration of the creative advertising campaign and related
media. Working individually and/or in teams, students will research, develop creative
concepts and design packaged goods and service sector campaigns. Preparation of
finished artwork using QuarkXpress and software such as Adobe Creative Suite.
This course introduces a variety of basic layouts and formats, building technical and practical fluency in setting and working with type for both print and screen. This course further explores topics learned in COMD 1167 Type and Media, such as typeface selection and the use of the typographical grids. Problem-solving for most common typographical problems is discussed.
Catalog Description: “An advanced composition course emphasizing writing used in business and industry. The course will focus on business letters, memos, minutes, process papers, and reports.”
English 3771, Advanced Career Writing, will provide you with the opportunity to improve your ability to write business documents through applied study and critique. You will develop the knowledge, skills, and processes necessary to compose documents under constraints typically found in the workplace. You will be evaluated throughout the process of researching, organizing, writing, revising, and presenting your documents.
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