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This openly avail­able model course con­tains course in­for­ma­tion, learn­ing out­comes, sug­gested weekly top­ics and pro­jects, video re­sources, quizzes, and more. It may be cloned and adapted by any fac­ulty mem­ber teach­ing this course.

This openly available model course contains course information, learning outcomes, suggested weekly topics and projects, video resources, quizzes, and more. It may be cloned and adapted by any faculty member teaching this course.

In this course stu­dents will part­ner with Hos­pi­tal­ity Pro­gram stu­dents to cre­ate a vi­sual iden­tity for a restau­rant. Hos­pi­tal­ity stu­dents will pro­vide a con­cept and menu items and to­gether, stu­dents will de­velop the name, logo and menu de­signs. Stu­dents will ex­plore the el­e­ments that make an iden­tity ap­pro­pri­ate, en­gag­ing and co­he­sive. Color palette, iconog­ra­phy and type se­lec­tion will be dis­cussed with Hos­pi­tal­ity clients. De­sign­ers will pre­sent their Hos­pi­tal­ity clients with op­tions and dis­cuss pos­si­bil­i­ties. Menus will be comped and for­mally pre­sented at the end of the 7th week. In the sec­ond por­tion of the course de­sign stu­dents will be work­ing on their own to fur­ther de­velop the iden­tity el­e­ments. They will de­sign ap­pli­ca­tions such as sig­nage, an ad cam­paign, com­mu­ni­ca­tions pack­age and de­velop guide­lines for logo usage. The final pro­ject will be pre­sented in a printed and bound book. Slide lec­tures, as­signed read­ings, videos and class cri­tiques will aug­ment the de­sign process.

In this course students will partner with Hospitality Program students to create a visual identity for a restaurant. Hospitality students will provide a concept and menu items and together, students will develop the name, logo and menu designs. Students will explore the elements that make an identity appropriate, engaging and cohesive. Color palette, iconography and type selection will be discussed with Hospitality clients. Designers will present their Hospitality clients with options and discuss possibilities. Menus will be comped and formally presented at the end of the 7th week. In the second portion of the course design students will be working on their own to further develop the identity elements. They will design applications such as signage, an ad campaign, communications package and develop guidelines for logo usage. The final project will be presented in a printed and bound book. Slide lectures, assigned readings, videos and class critiques will augment the design process.

This openly avail­able model course con­tains course in­for­ma­tion, learn­ing out­comes, sug­gested weekly top­ics and pro­jects, video re­sources, quizzes, and more. It may be cloned and adapted by any fac­ulty mem­ber teach­ing this course.

This openly available model course contains course information, learning outcomes, suggested weekly topics and projects, video resources, quizzes, and more. It may be cloned and adapted by any faculty member teaching this course.

Com­ming soon

Comming soon

This course in­tro­duces stu­dents to core con­cepts in the media field in­clud­ing color the­ory, de­sign and pro­duc­tion ter­mi­nol­ogy, re­pro­duc­tion processes, file for­mats and sub­strates. Dur­ing the se­mes­ter, stu­dents will com­plete three pages of their own ePort­fo­lio web site, com­plete a print de­sign pro­ject and one video pro­ject. Lec­tures will pro­vide stu­dents with a his­tor­i­cal per­spec­tive of the media field as well as dis­cussing cur­rent prac­tices and fu­ture trends.

This course introduces students to core concepts in the media field including color theory, design and production terminology, reproduction processes, file formats and substrates. During the semester, students will complete three pages of their own ePortfolio web site, complete a print design project and one video project. Lectures will provide students with a historical perspective of the media field as well as discussing current practices and future trends.