Andre Jones’s Profile
Graphic Design, Package Design, Brand Development, Marketing Design
Hello! My name is Andre Jones. DJ, music producer, and owner of my own music label (Zodiac Thump Music) as well as publishing (Zodiac Thump Publishing/ZT Publishing – ASCAP/BMI). Though the first career I ever told anyone I wanted to have was “graphic arts”, graphic design didn’t present itself as my premier mode of communication until recently. I really came back to graphic design by way of music (another communication medium that I am obviously passionate about).
The need for branding for my label (and being broke) forced me to create my own brand and marketing materials. After many music colleagues liked what they saw and how I presented, I started designing flyers, logos, and promotional materials on a freelance basis for others. Through pursuing music, I re-discovered that I had a bigger passion and natural skill for visual communication. In fact, the underlying theme in almost all of my creative work is my ability to simplify and communicate complex ideas. The importance of high functioning visual communication has ALWAYS been obvious to me. Long before I even thought of pursuing design as a career, I would CRINGE at horribly kerned copy and clutch my pearls like a rich southern woman when looking at effective, expertly crafted ads.
After speaking with author and department chair Douglas Davis in April of 2019 (and looking at his unbelievable portfolio!), it became crystal clear what all of my previous endeavors had lead me to. After leaving my meeting with Davis’, I understood with crystal clarity that he was doing what I wanted to do (I also purchased his book, “Creative Strategy and the Business Of Design” – which highlights the need for graphic designers to know the language of business – BINGO). Though I am great at independent study, I knew that in order for me to become a master at my craft and HALF as good as Davis and other amazing professors/designers, I would need the to fill in the foundational “blanks”, and only a formal education could provide that.
As a direct result of speaking to Professor Davis, I intentionally targeted City Tech for their Communication Design curriculum – and here we are!
My Courses
COMD3412PackagingDesignFall2021MariaPaulaRennis
Focusing on creative problem-solving. Learning package technology and development, structural packaging, materials, environmental responsibility, typography, brand development, marketing, and the business aspects of the package industry.
graphicdesprinciples1spring2020mpaularennis
Graphic Design Principles 1
COMD3562 OL52 UX & UI Design, Fall 2021
User Experience (UX) Design is an essential component in developing websites, applications, and any other type of product intended to be used by people. This course examines the leading concepts of userācentered design through readings, discussions and assignments. Practical concerns include evaluation of technology needed to create or maintain websites; and exploration of a step-by-step process for creating products using flow charts, wireframes and prototypes. Students will also gain an understanding of issues surrounding usability on the Web, knowledge management and Web strategy.
COMD1340 OL98 Photography 1 Fall 2021
This is a beginning course that explores the technical and aesthetic concerns of photography. Through the fundamental concepts of light, exposure, and composition, students will develop the ability to control photographic style to create visually engaging images
This course explores creative visual thinking and its importance to communication design. Students will experiment with image making techniques and learn to use graphic elements to communicate concepts and ideas. The course will emphasize the integration of communication concepts, type and graphics and its relationship to multiple disciplines such as advertising, graphic design, web design, illustration, broadcast design, production, and others. Students develop projects from thumbnails through final presentations.
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