kimonalee’s Profile
My Courses
ENG2575 Technical Writing, SP2024
ENG 2575 is an advanced course in effective technical writing techniques, including traditional technical writing forms and World Wide Web communication. This course will have students use electronic media such as Internet, presentation, and graphics programs to communicate technical and scientific information to a variety of audiences via written and oral presentations. Students will also analyze readings in science and technology, study technical writing models, and practice collaborative research and presentation. Building on previous writing courses, this course will reinforce clarity of thinking and expression in effective and correct English. This is an asynchronous class — no specified meeting times.
My Projects
Topic: Improving Customer Engagement Strategy
Our project aims to enhance customer engagement strategies, highlighting the importance of personalized interactions and integrating new technologies. Customer engagement involves building relationships through various touchpoints, understanding customer needs, and responding effectively to their feedback. This is crucial for business success as it fosters loyalty, provides valuable insights, and enhances a company’s reputation and competitiveness. Key challenges identified include long wait times, over-reliance on automated systems, rigid policies, ignored feedback, and poor accessibility. To address these issues, we propose several solutions: leveraging social media and direct communication for feedback, using Customer Relationship Management (CRM) software, regularly updating engagement strategies based on customer preferences, and implementing customer loyalty programs. These strategies aim to build trust, improve product quality, and ensure prompt responses to customer inquiries, ultimately leading to stronger relationships, increased customer retention, and overall business success.
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