Jon Porcasi’s Profile

Active 1 month, 4 weeks ago
Jon Porcasi
Adjunct Lecturer
Communication Design
Academic interests

Graphic Design, Branding, Visual Design, Web Design


Jon Porcasi is an experienced art director and creative leader – specializing in 360-degree strategy with over 10 years of agency experience. He has worked with major Fortune 500 brands as well as early-stage conceptual startups throughout his career, granting him understanding of nuances that exist within each. Currently he works as an Art Director for Branding & Digital Products at Ruckus and in his free time teaches Identity Design at New York City College of Technology. Outside of work he enjoys traveling around the world and spending time with his fur babies. You can view his portfolio of work at


My Courses



In this course students will learn how to embark on the branding process for an invented company or institution from start to finish, culminating in a finished set of brand guidelines and extension project. Each weeks’ lesson will build on top of the other, giving students a full understanding of what it would be like to not only create an identity design, but an entire branding system, using a real-world model typical with most branding studios and agencies. Students explore the role of professional designer as they are challenged to create a comprehensive, multi-piece presentation showcasing all aspects of their invented company. To start each student will receive a client type that they must base their invented company on. There will be at least 1 other student in the class with the same business type, creating a cohort. The idea is that throughout the process each student can have creative brainstorming sessions with their cohort, which is something that is very common practice among design teams in the professional world. Students will also learn about tools they can use to enhance their brainstorming sessions like Pinterest and Miro, which will help them throughout the semester.

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