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An in-depth introduction to communication design theory, this course examines theoretical perspectives of design practice within the larger discourse of design and visual culture. Communication models, the nature of representation, the dimensions of context, and semiotics are explored through critical readings in key documents from the early decades of the twentieth century to the present.

An in-depth introduction to communication design theory, this course examines theoretical perspectives of design practice within the larger discourse of design and visual culture. Communication models, the nature of representation, the dimensions of context, and semiotics are explored through critical readings in key documents from the early decades of the twentieth century to the present.

This openly available model course contains course information, learning outcomes, suggested weekly topics and projects, video resources, quizzes, and more. It may be cloned and adapted by any faculty member teaching this course.

This openly available model course contains course information, learning outcomes, suggested weekly topics and projects, video resources, quizzes, and more. It may be cloned and adapted by any faculty member teaching this course.

This course is designed to prepare the student for entry into the professional world of illustration. The development of a portfolio demonstrating a high level of skill and a personal style, as well as the ability to discuss the work in formal and conceptual terms, is the primary focus. Additionally, the student will be introduced to a variety of professional practices and develop a familiarity with the local, regional, and national scenes. The portfolio contents should demonstrate the student’s versatility and advanced skills while demonstrating consistency in presentation. This course is broken into 4-course goals: Portfolio Development, Professional Skills, Business Practices, and Authorship.

This course is designed to prepare the student for entry into the professional world of illustration. The development of a portfolio demonstrating a high level of skill and a personal style, as well as the ability to discuss the work in formal and conceptual terms, is the primary focus. Additionally, the student will be introduced to a variety of professional practices and develop a familiarity with the local, regional, and national scenes. The portfolio contents should demonstrate the student’s versatility and advanced skills while demonstrating consistency in presentation. This course is broken into 4-course goals: Portfolio Development, Professional Skills, Business Practices, and Authorship.

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.

In this course, students learn to refine their conceptual thinking, and the ability to apply design concepts across various media channels. This course challenges students to think and strategically apply campaign ideas. At this stage, students choose a media placement and incorporate it into the solution. The course also introduces the collaborative relationship between Art Director and Copywriter. Student teams brainstorm, develop copy, art direct and pitch ideas in teams. Students will explore the dialogue between products and services and how to communicate their benefits and features to the intended target.

This is the second half of the first year writing sequence, and it’s all about finding your public writing voice.

This is the second half of the first year writing sequence, and it’s all about finding your public writing voice.