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This course in­tro­duces stu­dents to core con­cepts in the media field in­clud­ing color the­ory, de­sign and pro­duc­tion ter­mi­nol­ogy, re­pro­duc­tion processes, file for­mats and sub­strates. Dur­ing the se­mes­ter, stu­dents will com­plete three pages of their own ePort­fo­lio web site, com­plete a print de­sign pro­ject and one video pro­ject. Lec­tures will pro­vide stu­dents with a his­tor­i­cal per­spec­tive of the media field as well as dis­cussing cur­rent prac­tices and fu­ture trends.

This course introduces students to core concepts in the media field including color theory, design and production terminology, reproduction processes, file formats and substrates. During the semester, students will complete three pages of their own ePortfolio web site, complete a print design project and one video project. Lectures will provide students with a historical perspective of the media field as well as discussing current practices and future trends.

This basic de­sign and color the­ory course ex­plores graphic com­mu­ni­ca­tion through the un­der­stand­ing of the el­e­ments and prin­ci­ples of de­sign, as well as the de­sign process, in­clud­ing idea de­vel­op­ment through final ex­e­cu­tion. Stu­dents de­velop basic skills in two-di­men­sional de­sign, color and con­tent cre­ation while em­ploy­ing the de­sign process of re­search, sketch­ing and ex­per­i­men­ta­tion. Com­mu­ni­ca­tion de­sign­ers use the con­cepts ex­plored in this course in dis­ci­plines such as ad­ver­tis­ing, graphic de­sign, web de­sign, il­lus­tra­tion, broad­cast de­sign, pho­tog­ra­phy, and game de­sign. Image: Cray­ola Color Chart, 1903-2010 http://​www.​datapointed.​net/​2010/​01/​crayola-​crayon-​color-​chart/

This basic design and color theory course explores graphic communication through the understanding of the elements and principles of design, as well as the design process, including idea development through final execution. Students develop basic skills in two-dimensional design, color and content creation while employing the design process of research, sketching and experimentation. Communication designers use the concepts explored in this course in disciplines such as advertising, graphic design, web design, illustration, broadcast design, photography, and game design. Image: Crayola Color Chart, 1903-2010 http://www.datapointed.net/2010/01/crayola-crayon-color-chart/

This course in­tro­duces stu­dents to core con­cepts in the media field in­clud­ing color the­ory, de­sign and pro­duc­tion ter­mi­nol­ogy, re­pro­duc­tion processes, file for­mats and sub­strates. Dur­ing the se­mes­ter, stu­dents will com­plete three pages of their own ePort­fo­lio web site, com­plete a print de­sign pro­ject and one video pro­ject. Lec­tures will pro­vide stu­dents with a his­tor­i­cal per­spec­tive of the media field as well as dis­cussing cur­rent prac­tices and fu­ture trends.

This course introduces students to core concepts in the media field including color theory, design and production terminology, reproduction processes, file formats and substrates. During the semester, students will complete three pages of their own ePortfolio web site, complete a print design project and one video project. Lectures will provide students with a historical perspective of the media field as well as discussing current practices and future trends.

An in­tro­duc­tion to the world of lan­guage and lin­guis­tics. Stu­dents ex­plore the great di­ver­sity of world lan­guages and de­velop an un­der­stand­ing of the ge­netic and ge­o­graph­i­cal ties among them. They learn to ap­pre­ci­ate lan­guage as an ob­ject of sci­entific study and to apply their new knowl­edge to every­day so­cial in­ter­ac­tions in their own lives and com­mu­ni­ties. They ex­am­ine the re­la­tion­ship of lin­guis­tic vari­a­tion to so­cial and cul­tural iden­tity. Top­ics in­clude mul­ti­lin­gual­ism, lan­guage learn­ing and preser­va­tion, spelling re­form, and lan­guage pol­icy. Tue/Thur 11:30am – 12:45pm Namm 518 Email: hlo@​citytech.​cuny.​edu / hyl2110@​tc.​columbia.​edu

An introduction to the world of language and linguistics. Students explore the great diversity of world languages and develop an understanding of the genetic and geographical ties among them. They learn to appreciate language as an object of scientific study and to apply their new knowledge to everyday social interactions in their own lives and communities. They examine the relationship of linguistic variation to social and cultural identity. Topics include multilingualism, language learning and preservation, spelling reform, and language policy. Tue/Thur 11:30am – 12:45pm Namm 518 Email: hlo@citytech.cuny.edu / hyl2110@tc.columbia.edu

This is a foun­da­tion course in ty­pog­ra­phy with em­pha­sis on using type for a mul­ti­ple of in­dus­try re­lated ap­pli­ca­tions rang­ing from print to in­ter­ac­tive. Stu­dents will be in­tro­duced to prin­ci­ples of type de­sign and ter­mi­nol­ogy in­clud­ing: vari­a­tions of type struc­ture, anatomy, font usage, grid, lead­ing, kern­ing, track­ing and align­ment. Stu­dents will learn in­dus­try stan­dard soft­ware such as In­De­sign on the Mac­in­tosh op­er­at­ing sys­tem.

This is a foundation course in typography with emphasis on using type for a multiple of industry related applications ranging from print to interactive. Students will be introduced to principles of type design and terminology including: variations of type structure, anatomy, font usage, grid, leading, kerning, tracking and alignment. Students will learn industry standard software such as InDesign on the Macintosh operating system.