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This basic de­sign and color the­ory course ex­plores graphic com­mu­ni­ca­tion through the un­der­stand­ing of the el­e­ments and prin­ci­ples of de­sign, as well as the de­sign process, in­clud­ing idea de­vel­op­ment through final ex­e­cu­tion. Stu­dents de­velop basic skills in two-di­men­sional de­sign, color and con­tent cre­ation while em­ploy­ing the de­sign process of re­search, sketch­ing and ex­per­i­men­ta­tion. Com­mu­ni­ca­tion de­sign­ers use the con­cepts ex­plored in this course in dis­ci­plines such as ad­ver­tis­ing, graphic de­sign, web de­sign, il­lus­tra­tion, broad­cast de­sign, pho­tog­ra­phy, and game de­sign. Image: Sky­scrap­ers on Trans­par­ent Yel­low, Josef Al­bers http://​www.​wikiart.​org/​en/​josef-​albers/​skyscrapers-​on-​transparent-​yellow-​1929#​close

This basic design and color theory course explores graphic communication through the understanding of the elements and principles of design, as well as the design process, including idea development through final execution. Students develop basic skills in two-dimensional design, color and content creation while employing the design process of research, sketching and experimentation. Communication designers use the concepts explored in this course in disciplines such as advertising, graphic design, web design, illustration, broadcast design, photography, and game design. Image: Skyscrapers on Transparent Yellow, Josef Albers http://www.wikiart.org/en/josef-albers/skyscrapers-on-transparent-yellow-1929#close

Stu­dents learn basic ty­pog­ra­phy and page as­sem­bly tech­niques in­clud­ing el­e­ments, mea­sure­ments, fonts, set­tings and con­fig­u­ra­tions, proof-read­ing mark-ups and cor­rec­tions, al­tered file nam­ing con­ven­tions and stor­age or­ga­ni­za­tions. The course also em­pha­sizes the proper use of key­board con­trols and the re­la­tion­ship of type to page as­sem­bly. Stu­dents learn to use in­dus­try stan­dard soft­ware such as In­De­sign on the Mac­in­tosh op­er­at­ing sys­tem. In ad­di­tion there will be an em­pha­sis on stu­dent mas­tery of in­dus­try ter­mi­nol­ogy. 2 class hours, 2 lab hours, 3 cred­its

Students learn basic typography and page assembly techniques including elements, measurements, fonts, settings and configurations, proof-reading mark-ups and corrections, altered file naming conventions and storage organizations. The course also emphasizes the proper use of keyboard controls and the relationship of type to page assembly. Students learn to use industry standard software such as InDesign on the Macintosh operating system. In addition there will be an emphasis on student mastery of industry terminology. 2 class hours, 2 lab hours, 3 credits