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In this course you will learn how to develop Internet content and effectively direct traffic to a website. Topics will include implementing Web Analytics, Search Engine Optimization, and Online (Social Media) Marketing. You will analyze data and assess reports on traffic to web sites; learn to write content to rank for key search terms, and to choose appropriately, and implement the best strategies that help to drive traffic to web sites.

In this course you will learn how to develop Internet content and effectively direct traffic to a website. Topics will include implementing Web Analytics, Search Engine Optimization, and Online (Social Media) Marketing. You will analyze data and assess reports on traffic to web sites; learn to write content to rank for key search terms, and to choose appropriately, and implement the best strategies that help to drive traffic to web sites.

Internship in Communication Design (Online Asynchronous Summer Intensive) (BFA degree) Assignment to fieldwork/study situations of approximately 25+ hours per week at an internship site approved by the department Internship Coordinator: an advertising agency, graphic design firm, corporate design office, publications art department, photography or illustration studio, TV or media production company. Each student keeps a blog/journal to be shared in group seminars. Supervision is by faculty and by the supervisor at the internship site. Internships may be undertaken during the spring, summer and fall semesters. Prerequisites: COMD 3701 or COMD 4701 or department approval. 2 class hours, 120 field hours/semester, 3 credits Students will be required to keep a journal of their internship in the form of a blog using Open Lab. A portion of the class will be devoted to presenting and sharing experiences with classmates.

Internship in Communication Design (Online Asynchronous Summer Intensive) (BFA degree) Assignment to fieldwork/study situations of approximately 25+ hours per week at an internship site approved by the department Internship Coordinator: an advertising agency, graphic design firm, corporate design office, publications art department, photography or illustration studio, TV or media production company. Each student keeps a blog/journal to be shared in group seminars. Supervision is by faculty and by the supervisor at the internship site. Internships may be undertaken during the spring, summer and fall semesters. Prerequisites: COMD 3701 or COMD 4701 or department approval. 2 class hours, 120 field hours/semester, 3 credits Students will be required to keep a journal of their internship in the form of a blog using Open Lab. A portion of the class will be devoted to presenting and sharing experiences with classmates.

This course offers rotating topics in the graphic design field. Current topics include signage and way-finding systems, exhibition design, lettering, experimental typography, typeface design and others. (Students can take this twice with a different topic.)

This course offers rotating topics in the graphic design field. Current topics include signage and way-finding systems, exhibition design, lettering, experimental typography, typeface design and others. (Students can take this twice with a different topic.)

Working independently, each student researches, conceptualizes, and develops an in-depth project across media channels, which uses design thinking to address a contemporary issue. ** Any faculty member teaching this course may clone and adapt the course. **

Working independently, each student researches, conceptualizes, and develops an in-depth project across media channels, which uses design thinking to address a contemporary issue. ** Any faculty member teaching this course may clone and adapt the course. **

This course is designed to prepare the student for entry into the professional world of illustration. The development of a portfolio demonstrating a high level of skill and a personal style, as well as the ability to discuss the work in formal and conceptual terms, is the primary focus. Additionally, the student will be introduced to a variety of professional practices and develop a familiarity with the local, regional, and national scenes. The portfolio contents should demonstrate the student’s versatility and advanced skills while demonstrating consistency in presentation. This course is broken into 4-course goals: Portfolio Development, Professional Skills, Business Practices, and Authorship.

This course is designed to prepare the student for entry into the professional world of illustration. The development of a portfolio demonstrating a high level of skill and a personal style, as well as the ability to discuss the work in formal and conceptual terms, is the primary focus. Additionally, the student will be introduced to a variety of professional practices and develop a familiarity with the local, regional, and national scenes. The portfolio contents should demonstrate the student’s versatility and advanced skills while demonstrating consistency in presentation. This course is broken into 4-course goals: Portfolio Development, Professional Skills, Business Practices, and Authorship.