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This course chal­lenges stu­dents to in­te­grate foun­da­tional de­sign skills with con­cep­tual think­ing to de­velop cre­ative so­lu­tions. Stu­dents ex­plore art di­rec­tion, copy­writ­ing, and vi­sual sto­ry­telling through pro­ject-based as­sign­ments while con­sid­er­ing the re­la­tion­ship be­tween a brand, its tar­get au­di­ence, and cam­paign ob­jec­tives. Em­pha­sis is placed on idea gen­er­a­tion, de­sign ex­e­cu­tion, and pro­fes­sional pre­sen­ta­tion.

This course challenges students to integrate foundational design skills with conceptual thinking to develop creative solutions. Students explore art direction, copywriting, and visual storytelling through project-based assignments while considering the relationship between a brand, its target audience, and campaign objectives. Emphasis is placed on idea generation, design execution, and professional presentation.

Ex­plore cre­ative vi­sual com­mu­ni­ca­tion through graphic de­sign. Using type and graph­ics, stu­dents will par­tic­i­pate in the process of com­mu­ni­cat­ing con­cepts by ex­per­i­ment­ing with im­age-mak­ing tech­niques. Ac­quire the pro­fes­sional knowl­edge, lan­guage, and processes needed—from ini­tial thumb­nail to final pre­sen­ta­tion—in mul­ti­ple dis­ci­plines such as graphic de­sign, web de­sign, ad­ver­tis­ing, mo­tion, il­lus­tra­tion, broad­cast de­sign pro­duc­tion, and oth­ers.

Explore creative visual communication through graphic design. Using type and graphics, students will participate in the process of communicating concepts by experimenting with image-making techniques. Acquire the professional knowledge, language, and processes needed—from initial thumbnail to final presentation—in multiple disciplines such as graphic design, web design, advertising, motion, illustration, broadcast design production, and others.

This basic de­sign and color the­ory course ex­plores graphic com­mu­ni­ca­tion through the un­der­stand­ing of the el­e­ments and prin­ci­ples of de­sign, as well as the de­sign process, in­clud­ing idea de­vel­op­ment through final ex­e­cu­tion. Stu­dents de­velop basic skills in two-di­men­sional de­sign, color, and con­tent cre­ation while em­ploy­ing the de­sign process of re­search, sketch­ing, and ex­per­i­men­ta­tion. Com­mu­ni­ca­tion de­sign­ers use the con­cepts ex­plored in this course in dis­ci­plines such as ad­ver­tis­ing, graphic de­sign, web de­sign, il­lus­tra­tion, broad­cast de­sign, pho­tog­ra­phy, and game de­sign.

This basic design and color theory course explores graphic communication through the understanding of the elements and principles of design, as well as the design process, including idea development through final execution. Students develop basic skills in two-dimensional design, color, and content creation while employing the design process of research, sketching, and experimentation. Communication designers use the concepts explored in this course in disciplines such as advertising, graphic design, web design, illustration, broadcast design, photography, and game design.

Basic con­cepts re­lated to the two fun­da­men­tal dig­i­tal graphic forms (raster and vec­tor graph­ics) and learn­ing best uses and prac­tices for each. This course cov­ers basic dig­i­tal imag­ing ter­mi­nol­ogy and tech­niques in­clud­ing size, res­o­lu­tion, color space, file el­e­ments, mea­sure­ments, file for­mats, and scan­ning soft­ware and hard­ware. Class pro­jects re­quire stu­dents to ex­plore the mean­ing of com­mu­ni­ca­tion through de­sign and how it cor­re­lates with client sat­is­fac­tion and tar­get au­di­ence. Stu­dents be­come pro­fi­cient with both raster and vec­tor ap­pli­ca­tions, such as Adobe Pho­to­shop and Adobe Il­lus­tra­tor.

Basic concepts related to the two fundamental digital graphic forms (raster and vector graphics) and learning best uses and practices for each. This course covers basic digital imaging terminology and techniques including size, resolution, color space, file elements, measurements, file formats, and scanning software and hardware. Class projects require students to explore the meaning of communication through design and how it correlates with client satisfaction and target audience. Students become proficient with both raster and vector applications, such as Adobe Photoshop and Adobe Illustrator.

This course in­tro­duces stu­dents to core con­cepts in the graphic com­mu­ni­ca­tions field in­clud­ing ty­pog­ra­phy, color the­ory, de­sign and pro­duc­tion ter­mi­nol­ogy, re­pro­duc­tion processes, file for­mats and sub­strates. Dur­ing the se­mes­ter, stu­dents will com­plete three pages of their own ePort­fo­lio web site. Lec­tures will pro­vide stu­dents with a his­tor­i­cal per­spec­tive of the graphic com­mu­ni­ca­tions field as well as dis­cussing cur­rent prac­tices and fu­ture trends.

This course introduces students to core concepts in the graphic communications field including typography, color theory, design and production terminology, reproduction processes, file formats and substrates. During the semester, students will complete three pages of their own ePortfolio web site. Lectures will provide students with a historical perspective of the graphic communications field as well as discussing current practices and future trends.