Andrea Jaime’s Profile
My Courses
COMD2300 Communication Design I, Fall 2024
This is a foundation course in advertising and graphic design. Students are challenged to combine foundation skills with conceptual thinking in order to develop creative solutions. Students develop the ability to communicate ideas visually through art direction, and verbally through copywriting. Project-based assignments from concept through digital output challenge students to consider the relationship between the product, its’ target audience and marketing objectives. Students learn the importance of conceptual thinking, professional execution and presentation of their ideas. Students may work in teams on the concept, design and development process.
COMD 2451 Web Design I, Fall ’24
A required course for all Communication Design students. Topics include creative user interface design and best workflow practices. Students design a website using an HTML template and develop design, typography and web programming skills. HTML and CSS are taught.
COMD 1162 | D030 | Prof. Madhura Redij | Spring 2024
Basic concepts related to the two fundamental digital graphic forms (raster and vector graphics) and learning best uses and practices for each. This course covers basic digital imaging terminology and techniques including size, resolution, color space, file elements, measurements, file formats, and scanning software and hardware. Class projects require students to explore the meaning of communication through design and how it correlates with client satisfaction and target audience. Students become proficient with both raster and vector applications, such as Adobe Photoshop and Adobe Illustrator.
This beginning photography course explores the foundational concepts of light and exposure. Using dSLR cameras, professional lighting equipment and software, the student develops compositional skills and the ability to control photographic style to create visually engaging photographs.
This basic design and color theory course explores graphic communication through the understanding of the elements and principles of design, as well as the design process, including idea development through final execution. Students develop basic skills in twodimensional design, color and content creation while employing the design process of research, sketching and experimentation. Communication designers use the concepts explored in this course in disciplines such as advertising, graphic design, web design, illustration, broadcast design, photography, and game design.
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