Strategies of beginning your communication

After defining your communications objectives you want to motivate your readers to hold their attention and help them find what they need. Do this by using statements of topic and benefit, announce your topic and tell the reader how they will benefit from this information. You want to refer to any readers request and offer to help solve any problems they may have.  Encourage your readers to be open to information you are presenting and also have some knowledge of the background information the readers need. Make sure you choose the right length of an opening so the reader can find the information they are looking for. Present yourself as a partner not a critic or opponent. Make sure your readers are familiar with concept that you are presenting so they can relate and grasp the concept. Always adapt to readers cultural background to help get the information across to the reader. The chapter also discusses addressing unethical issues and gives three strategies to help resolve these issues by planting seeds, use reason rather than accusation and remain open to others views.