Saucony Ad Discussion

1: What to you think of the sounds of children in this one compared to the French Supermarket Ad?

The sounds of the children in both ads are very high pitched/ frequency and seemed to sync with each other when transitioning to the next scene.

2: What is different about the video in this ad from a typical ad and why do you think this was done?

This ad doesn’t flat out state what it is about and is leaving the visuals and audio as hints. Other typical ads would say what the product is and begin promoting it while this one but never once says so but shows it by the camera angles. The faces are cut off only showing the sneakers.

3: Do you think the commercial is effective–why or why not?

Think the commercial is effective because it is unique as it doesn’t show any faces and is only focusing on what is important in the ad by just the camera angles. The ad is saying that the shoes are helpful for mothers, to make them feel comfortable and always keep moving. It was visually appealing.

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Matthew De Souza

Hi! I'm Matthew De Souza, a graphic designer and artist. Art has been a major part of my life and I've been sharing it with friends and family for many years. It's exciting that I can be able to share my work with people across the world, whether if that's digitally or physically. I'm constantly open to feedback as I believe improvements can always be made to any body of work.

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