1.   the best things in life are free
2.   everyday things should be beautiful
3.   eliminate plastic
4.   reuse everything
5.   to spend is to invest
6.   you can make just about everything better at home
7.   food tastes better when eaten on ceramic or porcelain dishware
8.   it is possible to live abundantly, but only by living simply
9.   laugh more. worry less.
10 .be generic: you’re a fine example of your species