| Visual Merchandising |
Overview
Syllabus Excerpt:
“An exploration of visual merchandising through the consideration of product presentation in the retail environment. Investigates the theoretical and practical use of in-store environments, lighting, special effects, fixtures and product placement as a form of visual communication intended to convey a specific message about the fashion brand and to influence the consumer.”
Main Project
For the project in this course, students had to go out or use google maps to find window displays and discuss the elements of visual merchandising in them. This project was also a mini E-portfolio.
