BUF 2255: Merchandising Planning & Buying
The course exposes the student to the mathematical concepts, techniques, and analysis that are fundamental to the buying and planning process. Retailing encompasses business functions to first procure goods from a manufacturer and later distribute and sell these goods to the end-user or consumer. Many of these processes are highlighted by using mathematical problems and interactive learning techniques. Upon successfully completing this course, you will understand how retailers systematically maximize return on investment, through planning sales and inventory in order to increase profitability. Students will become aware of the importance of maximizing sales potential and minimizing losses from markdowns and stockouts. Finally, students should be able to explain the financial operation of retail merchandising and apply these principles in basic computer-simulated case situations.
