Marketing Research MKT 1210 Final Project Description
This assignment focuses on conducting an in-depth analysis of the travel lodging industry, with a particular emphasis on Airbnb and one of its direct competitors. It begins with comprehensive market research to identify industry trends, growth projections, emerging consumer behaviors, and potential regulatory challenges, supported by data and visual aids. Next, a detailed comparative analysis evaluates Airbnb and a competitor across key metrics such as market share, revenue trends, target audience, business models, pricing, marketing strategies, and brand image, using tools like Yahoo Finance for accuracy. A SWOT analysis is then performed to uncover Airbnb’s internal strengths and weaknesses alongside external opportunities and threats, factoring in competitive dynamics and industry-specific challenges. Finally, strategic recommendations are proposed to help Airbnb enhance its market position, including suggestions for market expansion, service diversification, user experience improvements, and brand differentiation, grounded in insights from the preceding sections. This structured approach aims to provide a thorough, professional, and data-driven evaluation of Airbnb’s competitive landscape and potential growth strategies.
Professor’s Reflection
Outstanding examination covering every aspect of the assignment. Remarkable job!
Personal Reflection
This was good practice of applying the tools we learned in the course on how to analyze a company against their competitors.
