Sprite Logo Research Paper
In 1961, the soft drink that was introduced to the world from Coca-Cola and with the same color for the last 50 years is Sprite. Sprite has had the color green since it was created. Sprite drinks are all over, in mostly every store. Sprite had many changes to its logo appearance since 1961.The logo that Sprite has right now fits the brand and fits the overall idea of drink. The Sprite brand has a unique history behind it.
In the 1800s-1900s, Dr.Pepper and Coca-Cola companies have been competing for cola drinks for a while. Dr.Pepper came up with a non-cola drink and it was called 7UP and it became one of the top soft drinks in America at the time. Then Coca-Cola decided to create their own non-cola drink to compete with 7UP, and they created Sprite in 1961 (Dr.Pepper/7UP).“Sprite is a cool, crisp, clear lemon-lime refreshment, and its unique, delicious taste quenches thirst,”(Coca-Cola) and the color green in Sprite gives off that cool, crisp, and refreshing feeling in the drink. Sprite started to rise to the top of the leaderboards in best non-cola drinks in the United States. Sprite improved its product, and launched the largest advertising campaign for a product in history (Coca-Cola).The Sprite brand has consistently aimed to connect with the urban teenager through many marketing campaigns. Each marketing campaign, Sprite changed its logo, to promote its ideas but still kept its main colors.Sprite is over 50 years old and the world recognizes the brand and its famous logo.
Sprite started with this plain layout with the word “Sprite” with some green in it and a interesting shape as a background. Then later on the company decides to alternate the logo and added more green and yellow to represent the favor of this soft drink which tastes like lemon-lime (Logos.Wiki).The green color they gave the font, gave the logo a refreshing look in which many people would buy the drink if seen in stores. Through the brands years, they have changed many things from slanting the words to making the lemon-line shape to the top of the “i” to adding and removing the splash. In 2009, Sprite changed the logo, added blue and green gradient and a stroke to the font and increased the size of the lemon/lime on the “i” and added a silver shape around the background (Logos.Wiki). These designs helped increase the buying and consuming of Sprite. Sprite has been paying attention to some health concerns by creating a another drink called Sprite Zero in 1974 (GoGale). Sprite Zero, instead of being blue and green, the change the color to silver for only Sprite Zero. Sprite Zero is also caffeine free (Sprite Zero). They also later on, made Cherry Sprite which was red based on the flavor of the drink, cherry.
The design of Sprite logo has a good image for it’s soft drink. The design gives off a sense of refreshing, lemon-lime image when you see it in the refrigerators in stores. Sprite has made many commercials showing that the drink is refreshing and crisp. Sprite signed Lebron James to help spread the soft drink’s popularity (GoGale2). Lebron James showing off the drink to helps influence teens to be like Lebron and drink sprite to increase sales.“Obey your thirst” and its connection with the National Basketball Association also helped Sprite to beat its competitors like Mountain Dew and 7UP during this era (GoGale).The sales of Sprite drinks increased right after the launch of In 2010 the company ramped up its investment in its market and launched a new campaign called “Sprite: the Spark,” that also targeted teen (Coca Cola Company). Sprite made its first global effect by releasing media to places like Africa, Asia, North America and Europe. The brand estimated about $5.6 billion dollars in 2011 (GoGale). This shows how Sprite’s effort to use commercial advertising to promote their brand.
In conclusion, Sprite has created a logo that supports the brand that the company was trying to pursue their idea of the brand. The Sprite logo went through many changes but came up with a good logo idea that helped display it’s refreshing and crisp soft drink and became one of the most popular soft drinks in the world.
Bibliography
(GoGale)
“Sprite.” Encyclopedia of Global Brands, 2nd ed., vol. 2, St. James Press, 2013, pp. 1004-1007. Gale Virtual Reference Library, go.galegroup.com/ps/i.do?p=GVRL&sw=w&u=cuny_nytc&v=2.1&id=GALE%7CCX2979600238&it=r&asid=3b0e7536966d305579e499131612cd01. Accessed 30 Oct. 2017
(Dr.Pepper/7UP)
Stanfel, Rebecca, and Kevin Teague. “Dr Pepper/Seven Up, Inc.” Encyclopedia of Major Marketing Campaigns, vol. 2, Gale, 2007, pp. 463-466. Gale Virtual Reference Library, go.galegroup.com/ps/i.do?p=GVRL&sw=w&u=cuny_nytc&v=2.1&id=GALE%7CCX3446600093&it=r&asid=de4c5d04391fefc325300ea37c705f4c. Accessed 31 Oct. 2017.
(Coca Cola Company Gale)
Bailey, Rayna, et al. “The Coca-Cola Company.” Encyclopedia of Major Marketing Campaigns, vol. 2, Gale, 2007, pp. 341-357. Gale Virtual Reference Library, go.galegroup.com/ps/i.do?p=GVRL&sw=w&u=cuny_nytc&v=2.1&id=GALE%7CCX3446600071&it=r&asid=c5090bebff77e65f09546de2d0a94f07. Accessed 31 Oct. 2017.
(GoGale2)
Janoff, Barry. “Sprite satisfies its thirst to court consumers.” Brandweek, 16 Feb. 2004, p. 32. General OneFile, go.galegroup.com/ps/i.do?p=ITOF&sw=w&u=cuny_nytc&v=2.1&id=GALE%7CA113455415&it=r&asid=4aa53bebf8c8c831b7749b25562a0297. Accessed 31 Oct. 2017.
(Coca Cola)
“The Legacy of Sprite and the Color Green.” The Coca-Cola Company, 16 Mar. 2017, www.coca-colacompany.com/stories/primary-color-why-sprite-has-sported-green-since-1961.
(Logos.wiki)
“Sprite.” Logopedia, logos.wikia.com/wiki/Sprite.
(Sprite Zero)
“Sprite Zero.” Lemon and Lime Soft Drink (Sprite Zero), Coca Cola Journey, www.coca-cola.co.uk/drinks/sprite-zero/sprite-zero.
