http://www.nytimes.com/2011/05/09/arts/09iht-DESIGN09.html

In this article Alice talks about a forgotten genre of design as she calls it “quietly good design” which it is not innovative. Alice explains that although a quietly good design is not innovative, but it fulfills its function bringing pleasure to others. As examples of this genre she has:

1. Penguin Great Food books, by the designer Coralie Bickford-Smith.

2. Wasara eco-friendly dinnerware. (They are biodegradable and chic).

3. Domus magazine. (a detail from the new issue of Domus magazine, which accentuates the tactile qualities of print).

4. Jaime Hayon’s tableware for Maruwakaya. (Elegant porcelain tableware, designed with Kamide Choemon-gama for Maruwakaya).