Style Guide
A style guide is a manual meant to present a mockup of what direction a company would like to go towards aesthetically and linguistically. The guideline comprises of a mood board with a concept description. word mark. typeface. color palette and photography which includes a my Hero image. These elements provide a base to what the brand wants its identity to be.
For this project. we had to create a fictional company and build a style guide for it. Mу company provides interior decorating services that impose a minimalistic and eco-friendly lifestyle. The objective was to make our “customers” live in a comfortable space without cluster or unnecessary items. A healthy home makes a healthy mind.
