Project III – Eyebrow Threading/Threading Salon
decided to use Eyebrow Threading and Threading Expert Beauty Salon in conjunction.

Target Audience:Female 18 – 65 that is very conscious about her looks and that takes care of her face

Service Benefits:100% pure cotton thread, which is absolutely natural, no harmful chemicals, used for the entire procedure, best for the person with sensitive skin.

Why are we advertising? : To show the benefits of threading on the face VS waxing and plucking.

Where are we advertising?: Advertising on style network’s, style magazines, hair magazines, beauty magazines. pretty much anything that is female related and her taking care of her self.

Tone: cheerful

Scenario:
Open shot
two female  friends talking about each others hair and the conversation leads to the female 1’s eyebrows
Jane: Oh My God Becky Look at your eyebrows they look amazing where did u get them done.
Becky(Narrator): let me tell you about how this crazy experience I had and how I found this place.

Second Shot
In a bathroom you see girl 2 in her bathroom with tweezers in her hand and tweezing her eyebrows.
Narrator(Becky): It started when I started with plucking my eyebrows and i took out way too much of my eyebrows and went to a waxing salon
female plucking her eyebrows with tweezers
zoom in on the face big bald spot in the middle of the eyebrow

Third Shot
In a waxing salon you see girl 2 getting her eyebrows waxed
Narrator(Becky): after that harrowing experience of having a bald spot for a month.  I went to waxing Salon to get them waxed
close up shot of Girl 2 on her face (in the salon)
Narrator(Becky):and they made them way too thin and no shape to it.

Fourth Shot
stepping out of the waxing salon looking extremely upset
camera zooms in on her face
Narrator(Becky): I was so upset I was thinking that “only God can save my eyebrows” and then from out of nowhere an Angel appeared to me as if it was sign from God.  The Angel then gave me a flyer for this Threading Salon. I was looking at the Flyer and it was Threading Expert Beauty Salon.  I looked up to thank the lady and she was gone. after a month I went directly to Threading Expert Beauty Salon.

Fifth Shot
Wide Inside shot the salon
Narrator(Becky): So I reach there and I get approached by the Salon Owner and she takes my Jacket and also takes my shopping bags and puts it behind the front counter.  She takes me and sits me down in the salon chair.  She ask what I would like done.  I tell her that last month the waxing salon that i went to messed up my eyebrows and that they took out took much.
(Salon Owner):We Can definitely help you with that.
Narrator(Becky): So i see sanitizing her hands and remove thread from the front spool. as she was threading my eyebrows she was telling me the benefits of getting my eyebrows threaded vs waxed or tweezing.  She very courteous and very gentle and told me exactly what to do while she threading my Eyebrows.  I didn’t feel no pain nothing at all and after she was done she gave me a quick eye massage.

Sixth Shot
stepping out of the threading salon
camera zooms in on her on face and you see that her eyebrows are nicely shaped and just the way she wants it.
Narrator(Becky): like the name says they are all experts they were able to fix my eyebrows and you wana the crazy part after I walked out of the salon and waiting for bus i saw this guy who kept looking at me and eventually approached me and asked me for my number. I will always remember Threading Expert Beauty Salon and how courteous they were to me when I was so upset.