Courses Description/ Overview:
This course focuses on using Scientific Research Methods to create effective Marketing Strategies and support Marketing Personnel in making sound marketing decisions. The syllabus includes an analysis of product, consumer, competitive and market research, different research techniques or functions, empirical research process stages, survey research methods, questionnaire construction, a study of various types of secondary data, diverse sampling designs and procedures, data collection methods, and basic statistical applications.
Syllabus link:
Spring 2021 Online MKT 1210 Syllabus, 2-1-21
Marketing Term Project:
MKT 1210 Marketing Term Project
