Courses Description/Overview:
The course will delve into key issues affecting international retailing, with consideration of the global consumer’s welfare. It provides with a comprehensive view of retailing and applies marketing concepts in a practical retail managerial environment. Successful businesses will learn to identify, adapt, and plan for changes while remaining true to their core competencies.
Syllabus:
Adomaitis BUF 3300 Summer 2022 Syllabus
TERM PROJECT: Regional Presentation
