Course Description/Overview:
This course covers the basics of merchandising in the fashion industry, including textile mills, designers and manufacturers, auxiliary fashion industries, and retailers. Additional emphasis is placed on the role of technology and the dynamics of fashion retailing in the age of the Internet. This course included an understanding of the evolution of the fashion industry into a fast-paced, multimedia global entity. The use of visual merchandising technologies and multimedia techniques are encouraged throughout the course. This subject also includes aspects of 21st century marketing.
Syllabus link
Research Paper:
Bottle of memories “ A Luxury Bottle That Captured Memories & Scents ”
