Krystal Aponte’s brand is known as “Composed Krystal”. Krystal chose the French font Didot, which was a popular typeface during the 18th and 19th centuries (Harvey, 2016). The colors of “Composed Krystal” are steel blue and tan brown. Chapman (2010) explains that light blues signify responsibility, calmness, friendly and refreshing; while brown means reliability and dependability. Since Krystal sees herself as someone who is mature, reliable, and easygoing, it is understandable why she decided to used tan brown and steel blue.
