BUF 4700- Contemporary Issues in the Fashion Industry: Beauty Culture, Commerce & Innovation

A senior-level seminar course. Students investigate a specialized topic or topics related to the fashion industry. Research, discussion, and weekly readings culminate in a final paper and presentation. Themes vary each semester.

Beauty Culture, Commerce & Innovation is designed to provide students with a foundation for critical analysis of marketing and management issues in the beauty industry. This discipline of critical thinking will be achieved through surveying the development of the modern beauty industry and the corresponding social, economic, and cultural factors that have influenced, and been influenced by its evolution.  Through readings, films, and guest lectures, it is intended that students will understand the broader context of the beauty industry’s development, and gain a keener insight into how key beauty innovators have contributed to the marketing paradigms in place today

Teads Unveils New Research for Beauty Marketers | Teads