Course Description: This course emphasizes the use of Scientific Research
Methods to develop marketing strategies and assist marketing personnel in making prudent marketing decisions. The course covers an examination of the product, consumer, competitive, and market research; Types of research by technique or function, stages in the empirical research process, survey research methods, questionnaire construction, and analysis of the various types of secondary data, types of sampling designs and procedures, data collection methods, data analysis, and elementary statistical applications.
Course Syllabus click here
