My brand name is Jessica Rosa. I chose forest green, copper, black and white to be part of my brand’s color story. Each brand color has a meaning; green represents tranquility and nature, copper is elegance and black is sophistication and strength. Lastly white, which represents purity. My logo is the Letter of my last name ‘R” I chose to extend the R and create a Rose at the end because that is what my name means.
Personal Statement:
My personal mission is to continue to evolve in all aspects of my life. My brand values uniqueness, honesty, and personal growth. As new opportunities arise, so does challenges that come with it. To ensure personal growth one must overcome the challenges that come along with it.
Professional Statement:
To forecast and oversee the production process by having a keen eye for color, and trend research. This will help with the decision of future trends, silhouettes, and colors of the season. Also, ensuring accuracy in the product development process with the use of time-management and organizational skills. Both skills will be used to ensure that product information, and marketing is all done in a timely fashion.
