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Creative brief

Product: Bose QuietConfort Acoustic Noise Cancelling Headphones.

Target audience – Everyone.

Why are you advertising it ? – This is a excellent product to take it to the next level of headphones. Every day people become technology driven. With the power of these headphones, anybody can concentrate in their own world without hearing anything around. From listening to music to learning another language. As a matter of fact, it can be use to have some peace at night.

Media:

Subway ads, Billboards, Tv Commercials, youtube commercials.

Product features and benefits:

• Noise cancelling rivals any full-sized headphones
• Inline mic or remote for iPod or iPhone music and call functions
• Proprietary StayHear+ tips for soft, secure fit that maximizes noise reduction performance
• “Aware” mode lets you hear what’s around you when listening to music

Tone: Tranquility, Concentration, peacefulness.

Script: A young lady is using her headphones while cooking at the kitchen. She is enjoying every sound of her music while she is doing multiple cooking tasks. As she reaches into the fridge, she starts day dreaming and looking at the window forgetting she has the oven on. The oven sets to fire and she starts walking into the window. The Kitchen slowly sets on fire and seconds later the entire house is burning down. The lady still at the window and does not hear anything until she turns and finds out she is under fire.