Type and Media – Project 1.5

Project – Typographic Booklet for Rockwell Typeface

The objective for this project was to pick a typeface and create a booklet displaying it’s families. I choose the typeface Rockwell for this project

Reflection

This project was one of the first I did returning back to school and continuing my studies in communication design. This definitely helped with relearning the anatomy of type, the classifications and in what subject matter they would be used.

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Communication Design 2 – Project 2

Project Description – Typography to Celebrate Community

Create a typographic poster to celebrate a community of your choice and show what makes it unique by partnering with a non-profit organization working with the community.

Role

Create one social media and one digital ad that would be part of 6 ads. Three social media, three digital. Also, create typography to help send your message. Must collaborate with two other members of the team to make one campaign.

Reflection

This project helped with learning how to work in groups effectively, and connect with a younger demographic, and learn their interests and issues that are part of their life today.

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Communication Design 2 – Project 1

Project Description

Create a campaign for a new organic, luxury chocolate brand. Grouped in teams of three, each person is assigned a task.

Role

Create logo for brand and print ads.

Reflection

This project help with learning how to work in groups effectively

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Communication Design 2 – Project 3

Project Description

Create a promotional campaign to create awareness of a bike-sharing program in
any city but NYC using posters and social media. The key message is to create awareness that bike sharing is an Eco-friendly, socially distanced, and healthy alternative to driving. My teammate and I choose Miami, Florida.

Reflection

What a fun campaign. I have never been to Miami, Florida but after this project, I was able to get a good idea of what the city has in store for its visitors. I also got a good look into what bike sharing program is all about. May try it sometime soon.

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Introduction to Video Project- Project 1

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Project Description – Location as a Character

Our assignment was to find a location of our choice, in our neighborhood or somewhere interesting within NYC and shot footage at different angles taught in class. Pan Left, Pan right, medium shoot, two shot, etc.

Reflection

I love the outdoors, and one of my favorite place to spend time is the park. Being a semi city dweller, it’s the closest to nature you can be sometimes.

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Communication Design 1 – Project 1

Project Description – Poster for Extinction Rebellion

Create a poster for the organization extinction rebellion depicting what the cause of global warming will be if action is not taken now.

Reflection

In researching for this project, I discovered that the world is already seeing the effects of global warming and the connection to a few actions that were taken by large companies and government such as the demand for more electric cars and discontinuing the use of plastic bags.

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