This week I have been paying more attention to how social networking tools have an impact on my internship. I have noticed that working for a small startup that deals with fashion technology, social media plays a huge part of outreach and gaining your audience. My boss is constantly on Hootsuite checking out the analytics of how the company’s tweets are performing day to day. She has the social media team schedule posts and she monitors them to see how much of an impact it has and adjusts on how they can be improved to get the target numbers of retweets and new followers. We are getting ready to launch a 5 week ad campaign on Facebook, Instagram, and twitter, so making sure each ad is appropriate for each platform is key to its success. We are coming up with taglines, headlines, and deliverables this week and next week to prepare for concepts.