One of the most significant lessons I’ve learned during my internship at Brooklyn College is the business aspect of graphic design. While creativity is at the heart of what we do, the process involves much more than just coming up with visually appealing concepts. It’s about managing projects, meeting deadlines, and staying within budget, all of which are critical to the success of any design project.
From the very start of a project, there’s a structured approach to planning and execution. Initial concept discussions are crucial as they set the foundation for the entire project. During these discussions, I’ve learned to gather requirements, understand the client’s vision, and identify the key messages that need to be communicated through the design. This phase involves a lot of brainstorming and collaboration to ensure that everyone is on the same page.
Once the concept is clear, the next step is to create a detailed project plan. This plan outlines the tasks that need to be completed, the resources required, and the timelines for each phase of the project. I’ve learned the importance of breaking down the project into manageable tasks and setting realistic deadlines. This not only helps in keeping the project on track but also makes it easier to monitor progress and make adjustments as needed.
Budget management is another critical aspect of the business side of graphic design. I’ve seen firsthand how important it is to allocate resources wisely and ensure that the project stays within budget. This involves making cost-effective decisions without compromising on the quality of the design. I’ve learned to prioritize spending on key elements that will have the most impact and to find creative solutions to keep costs down.
Clear communication with stakeholders is essential throughout the project. Regular updates and feedback sessions help in ensuring that the design meets their needs and expectations. I’ve learned to present my work effectively, explain my design choices, and incorporate feedback constructively. This has taught me the importance of being open to criticism and using it as an opportunity to improve the design.
The process culminates in the final approval of the design, which is a moment of great satisfaction. Seeing a project go from an initial idea to a completed design that meets all the requirements and exceeds expectations is incredibly rewarding. This experience has taught me valuable project management skills that are applicable beyond graphic design, including time management, resource allocation, and effective communication.
My internship at Brooklyn College has provided me with a comprehensive understanding of the business side of graphic design. It’s a complex process that requires a balance of creativity and practicality, meticulous planning, and strong communication skills. These lessons have not only enhanced my design capabilities but also prepared me for the professional world where managing projects and meeting client expectations are key to success.
John Gregorios
