An introductory survey of today’s fast-paced, rapidly changing, and interactive global marketing and sales environment. The course will introduce contemporary marketing and sales philosophies and practices for advertising, selling, and distributing goods through brick-and-mortar stores, the Internet, the World Wide Web, and other electronic media.
Effective marketing and selling are all-important to the success or failure of any business venture, especially in the quickly evolving online environment of e-business. All companies, particularly e-business leaders, spend significant percentages of their revenues on marketing to attract and retain loyal customers, sell products and merchandise of all kinds, and build brand recognition, awareness, and loyalty.
https://www.citytech.cuny.edu/business/docs/courses/MKT1103.pdf
