This course emphasized using Scientific Research Methods to develop marketing strategies and assist marketing personnel in making prudent marketing decisions. The course examined product, consumer, competitive, and market research by technique or function, such as stages in the empirical research process, survey research methods, questionnaire construction, an analysis of the various types of secondary data, types of sampling designs and procedures, data collection methods, data analysis, and elementary statistical applications.
https://www.citytech.cuny.edu/business/docs/courses/MKT1210.pdf
