The second design project I worked on was creating the “Intern sign” for our information board at “The Barn.” I was told that this would be put up for guests to know that there are interns in-campus in case they need help or have questions.
The first thing I did was acquire the brand identity of Highlights Foundation. The company’s main colors are green and blue. Highlights Foundation uses four different types of fonts for its overall identity. The heading font is Roboto Slab, and then they use Open Sans for the body text. Beth Ellen or Avenir Text can be used for accents if needed.
The company also incorporates a blue+gray color combo if the subject of design or layout is serious or business-related, but since my design assignment is an informational matter, I stick with their classic blue/green.
Once I had the brand identity laid out, I decided to keep the overall design simple and minimalistic. I decided on this approach because I want it to be direct and clear for guests. I was told by my supervisor as well to keep the fonts a bit bigger than your usual 12pts to accommodate those with poor eyesight. I went to the company’s website and took inspiration from the geometric shapes used on the logo and the overall web layout.
