About the brand
Jamil Almalakii is a Cairo based, high end, luxury jewelry brand which specializes in luxurious gold and gem encrusted jewelry. The jewelry made here is well constructed, and beautifully crafted, and personalized, depending on the customer’s taste. Jewelry pieces range from rings, earrings, necklaces, bracelets, headpieces, and anklets. These beautifully crafted pieces are versatile. They can be worn to dinner parties, lunch dates, religious events, and holidays such as Coptic Christmas, and Ramadan or a normal day at work. The jewelry pieces are quite popular, but the Wesekh/Usekh is a very popular statement piece. Whether made golden, or golden, encrusted with beautiful gems, such as rubies, the Wesekh/Usekh is one of Jamil Almalakii’s top sellers.
Customer Profile / Location / USP
Jamil Almalakii targets high status, high income earning men and women, living in upper class areas, seeking beautifully crafted, and long lasting, luxury jewelry. The men and women who wear these jewelry pieces are believers, and achievers, 20-45, and love expensive jewelry. The store is located in the mega-mall Citystars Heliopolis, located in Downtown Cairo. Citystars Heliopolis is an “ultra-sleek shopping destination that features more than 750 stores, including international names like Hackett London, Hugo boss, and Versace” (Macdonald, 2021). It’s a safe and fashionable mall, so it will attract many, from luxury seeking people, to upperclassmen, to tourists. Jamil Almalakii’s Unique Selling Proposition (USP), is the innovation in their pieces, the creativity and quality in their designs, and finely crafted jewelry pieces adorned with precious stones.
Marketing Strategies
Jamil Almalakii, uses marketing strategies such as promotions, advertising, packaging and customer service to sell to current consumers, while attracting new ones. Since it’s a luxury company, packaging is very important as consumers value attractive packaging, regardless of the price of the product. Customer service is another important strategy, as it represents our connection with our customers, and their loyalty towards the brand. Email subscriptions, and follow ups, as well as polite and proper online and in person communications, helps the brand build and keep good relationships with customers. Jamil Almalakii does not have sales, as it limits the value of our product, but there are holiday campaigns, and limited edition items. Our campaigns and pieces are seen on social media outlets such as Facebook, Instagram, and LinkedIn ads, as well as in digital Magazines, like Vogue and Harper’s Bazaar.
Distribution
Jamil Almalakii, relies predominantly on the Middle Eastern, North African and U.S market. This brand sells to both East and West African countries, alike and other countries within Asia and Europe. The company ships internationally, but most of the company’s distribution, sales, profit and revenue are accumulated in the Middle East, Egypt and The United States. Products are distributed through shipping channels such as DHL Global Forwarding, FedEx Express, USPS Express, and USPS Priority from our online store.
