An introductory survey of today’s fast-paced, rapidly changing and interactive global marketing and sales environment. The course will introduce contemporary marketing and sales philosophies and practices as they are used for the advertising, selling, and distribution of goods through brick-and-mortar stores, the Internet, the World Wide Web, and other electronic media.
Effective marketing and selling is all-important to the success or failure of any business venture, especially in the quickly evolving online environment of e-business. All companies, and particularly e-business leaders, spend significant percentages of their revenues on marketing to attract and retain loyal customers, sell products and merchandise of all kinds, and build brand recognition, awareness and loyalty.
