BUF 2203: Visual Merchandising

Professor: Devon Jackson

Description:

An exploration of visual merchandising through the consideration of product presentation in the retail environment. Investigates the theoretical and practical use of in-store environments, lighting, special effects, fixtures and product placement as a form of visual communication intended to convey a specific message about the fashion brand and to influence the consumer.

Syllabus

Couse Work: The Color Wheel

Description:

A visual presentation curated using Microsoft PowerPoint, displaying knowledge of color analysis, color pairing, visual merchandisng, and cross merchandising.