Professor: Alyssa Adomaitis
Description:
Key issues affecting international retailing with consideration of the global consumers welfare. Provides the student with a comprehensive view of retailing and an application of marketing concepts in a practical retail managerial environment.
Syllabus
Course Work: Presentation
Description:
A five person group, whose objective was to construct a brand from the ground up. The group created a brand, chose a country, and provided insight on it’s different rules, and regulations. Knowledge of international retailing, graphic design, trend forecasting, and visual merchandising, were applied simultaneously, to successfully complete this project as a team. OpenLab, Adobe Express, Canva and Microsoft Powerpoint were used to curate this project. *Website & powerpoint added below
