Course syllabus: https://citytech.cuny.edu/business/docs/courses/BUF3300.pdf
Professor: Alyssa Dana Adomaitis, Ph.D
Course description: Key issues affecting international retailing with consideration of the global consumer’s welfare. Provides the student with a comprehensive view of retailing and an application of marketing concepts in a practical retail managerial environment. Retailing is changing, and the successful business will know how to identify, adapt, and plan to the changes, without moving away from its core competencies.
Assignments :
https://docs.google.com/document/d/1jAOVLxBi7wCYoeuQhPMsax1Ft7YiVCf0HGJhuy_6IkI/edit
