figure 3
An exploration of visual merchandising through the consideration of product presentation in the retail
environment. Investigates the theoretical and practical use of in-store environments, lighting, special
effects, fixtures and product placement as a form of visual communication intended to convey a specific
message about the fashion brand and to influence the consumer.
Please have a representative from your group post the following components of the assignment:
1) The title of your thread should be the name of your brand.
2) List the names of all members of your group.
3) Address the following prompts about your kiosks
-What is your concept
-Where is it located
– How does this physical locations build upon/expand what the brand is able to do in their online presence.
-What sort of construction have you selected (interactive, cart, etc.)
4) Include any other information that you think is relevant.
5) Include a drawing or other visual representation of your planned space.
6) Include a link to the actual online store.
Pick any 2 of the following fashion shows and write a press release headline for them. Remember that headlines should be short, and eye-catching. The exist to grab the attention of the reader. Don’t be afraid to have fun with it.
