THESIS STATEMENT
PROBLEM:
A RESTAURANT’S SUCCESS IS CONTINGENT ON A FEW KEY POINTS, MAINTAINING A VIABLE FOOD COST AND AN EFFECTIVE MARKETING AMONG THE IMPORTANT ONES. AS A NEWLY OPENED BUSINESS ENTITY, THE GREAT NORTHERN FOOD HALL, SPECIFICALLY THE DANISH HOT DOG STATION, IS STILL IN ITS INFANT STAGE THAT A LOT OF PEOPLE STILL DO NOT KNOW ABOUT IT, SO IT IS VITAL TO CREATE A MARKETING TOOL TO REACH OUT TO NEW POTENTIAL CUSTOMERS.
MAINTAINING THE IDEAL FOOD COST HELPS THE PROFITABILITY OF ANY RESTAURANT, SO CONTROLLING FOOD WASTAGE AND SPOILAGE IS A RIGHT STEP TO HELP CONTROL FOOD COST.
SOLUTION:
DIGITAL MARKETING HAS IMPROVED SO MUCH THAT CUSTOMERS CAN NOW JUST CLICK ON THEIR PHONES OR TABLETS TO GET INFORMATION THEY NEED. AN ATTRACTIVE WEB SITE THAT SHOWCASE HOW SANDWICHES AND HOT DOGS ARE PREPARED IS A VISUAL COME-ON AND TRY US TO NEW CUSTOMERS.
FOOD COST IS ESSENTIAL IN MAINTAINING PROFITS SO MINIMIZING WASTAGE AND SPOILAGE HELPS LOWER THE FOOD COSTS AND INCREASE PROFITABILITY.
Solution:
IN THE HOSPITALITY INDUSTRY, IT IS VITAL TO STAY AHEAD OF YOUR COMPETITORS AND THUS MARKETING AND ADVERTISING ARE EFFECTIVE TOOLS IN PROMOTING YOUR COMPANY. HOWEVER, GETTING BRAND RECOGNITION IS NOT SUFFICIENT ENOUGH TO REMAIN SUCCESSFUL. FOOD COST WHICH IS THE BULK OF CONTROLLABLE COSTS IF NOT CONTROLLED PROPERLY WHICH INCLUDE WASTAGE AND SPOILAGE CAN HAVE A HUGE IMPACT ON A HEALTHY BOTTOM LINE.
