Brand: Nike
The world’s largest athletic apparel company, Nike is best known for its footwear, apparel, and equipment. Founded in 1964 as Blue Ribbon Sports, the company became Nike in 1971 after the Greek goddess of victory. One of the most valuable brands among sports businesses, Nike employs over 76,000 people worldwide. Nike exists to bring inspiration and innovation to every athlete in the world. Our purpose is to move the world forward through the power of sport – breaking barriers and building community to change the game for all. *If you have a body, you are an athlete. The top shareholders of Nike are Phil Knight, Mark Parker, Andrew Campion, Swoosh LLC, Vanguard Group Inc., and BlackRock Inc. (BLK). Below, we take a closer look at the top six shareholders of Nike.
The Nike logo is so well-known across the globe, it’s easy to assume it cost thousands of dollars and required an entire design team. The amazing truth is graphic student Carolyn Davidson only received an initial $35 for creating one of the world’s best-known logos. In Greek mythology, Nike is the Winged Goddess of Victory. The logo is derived from the goddess’ wing,’ swoosh’, which symbolizes the sound of speed, movement, power, and motivation. ‘Team Nike’, Nike’s triumvirate of advertising agencies, consisting of Wieden + Kennedy, AKQA, and Mindshare, has been instrumental in maintaining the brand’s popularity with consumers over the years, and has seen them responsible for many campaigns.
Resources for Research：
- History of Nike: Timeline and Facts
https://www.thestreet.com/lifestyle/history-of-nike-15057083
2. Nike Sneaker Timeline 1964-2017
https://www.fatbuddhastore.com/nike-sneaker-history-i195
3. Nike Logo and Its History
