Hello everyone, my name is Hania Gad. This is a culmination of my coursework for the Business and Technology of Fashion degree all in one place.
The mission statement of my brand is being minimalist. The significance of minimalism is that it tunes out all the chaos of life and creates a calm environment all around. Minimalism helps with reducing the stress in one’s life, when one is surrounded by monochromatic calm colors it creates this peaceful atmosphere. Another benefit of being a minimalist is valuing the essentials of life without being distracted with outside noise. Believing in values, it’s important to consider sustainability. Therefore limiting investing in fast fashion which contributes to more sustainability and it’s always cool to care about our planet earth.
The logo is a butterfly with an “H” in the middle. The H logo represents me, my name. The lines and colors that are used were chosen to complement the softness and subtlety of a butterfly (Bell and Ternus, 2017). One may notice how the lines are curved, vertical and thin, this allows the brand’s identity to make a strong statement while also seeming majestic(Bell and Ternus, 2017). The usage of black and pink creates a huge contrast, focusing the attention on the logo (Bell and Ternus, 2017). The color of the butterfly is pink because it displays sweet, pretty and easter (Bell and Ternus, 2017).
