This course covers the definitions and functions of various promotional types, including advertising, sales promotion, public relations, and personal selling. It will include a historical analysis of advertising, explore the types and roles of advertising agencies, and review advertising’s societal impact. The course also examines media planning and buying processes, analyze broadcast and print media, and involve the creation of both broadcast and print advertisements. Additionally, it reviews different sales promotion techniques, events, and sponsorships, discuss the role of public relations, explore specialty advertising techniques, and provide an overview of global advertising practices.
