The course on visual merchandising provides a study of the techniques used in retail settings to present products effectively. It covers both the theoretical foundation and the practical applications of creating captivating in-store environments. This involves an in-depth analysis of how lighting, special effects, fixtures, and strategic product placement are utilized to convey compelling messages about fashion brands and ultimately shape consumer behavior. The key areas of focus encompass the intricate art of designing displays for specialty and department stores, developing impactful visual presentations for walls and windows, mastering professional presentation techniques, as well as gaining insights into the profound influence of color, music, and lighting on consumer decision-making processes.
