In this course, students thoroughly investigate the processes involved in establishing, assessing, and supervising a brand. A key focus of the course is to delve deeply into the visual literacy, where students examine the various symbols and imagery utilized in the development and evolution of fashion brands and their identities. The exploration of both theoretical and practical applications of images as a powerful tool for visual communication will be at the core of the course, seeking to equip students with the knowledge and skills to effectively convey messages about brand identity.
