Welcome to Guadalupe’s E-Portfolio!
Guadalupe Soriano is a creative, determined, and detail-oriented individual. She is a friend, daughter, and first-generation student who is passionate about learning, getting creative with styling, and loving makeup looks. She is known for taking the initiative in tasks, having a forward-thinking mindset, and always going for what she wants. Soriano is currently working towards obtaining her baccalaureate degree in the business and technology of fashion from the New York City College of Technology (CUNY). She seeks an interest in the business side of fashion and learning to lead and manage a team. She is acquiring knowledge to fulfill her goals. She also wishes to one day have her own cosmetics line inspired by her heritage.
Soriano’s logo is distinctly designed with a combination of delicate light pink tones complemented by a bold dark font that prominently displays her name. The soft baby-pink hue conveys her genuine and playful spirit (Bell, 2024). The dark pink shade that lies across the capped lettering conveys her strength, confidence, and ambitions (Kive,2024). The use of pink, a blend of red’s passion and white’s purity, evokes a sense of comfort, warmth, and hope, thereby underlining the emotional connection that her brand aims towards ( Ken Phillips, 2024). By explicitly choosing these colors, Soriano embodies her brand’s core image and values, which revolve around love, nurture, and compassion.
Throughout Soriano’s personal and professional development, she has been dedicated to improving her industry skills. This includes having a detailed understanding of product development, proficiency in textile techniques, comprehensive knowledge of luxury market analysis, the ability to foresee upcoming trends through trend forecasting, and expertise in designing effective visual merchandising strategies. Her journey includes completing advanced coursework in business and attending workshops focused on production and communication development.
