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I illustrated and created the body copy for six Jersey Italian Gravy commercials as a campaign execution for my Communication Design 2 class. The storyboards showcase a typical Italian family and the special occasions where Jersey Italian Gravy becomes a necessity. I used a humorous tone to appeal to the target audience of 18-40 years old, who are big on traditions, and have big families.

I conceptualized a storyboard for Tiffany’s jewelry focused on a husband and wife, and the significant moments that are treasured, like a beautiful diamond necklace should be treasured.