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Merrell, a footwear company founded in 1981 is a maker of high-performance hiking boots. Since then they have evolved into making all kinds different outdoor and sports gear.

In recent years a sport has developed in France and spread throughout Europe, Australia, and the United States called Parkour. It consists of efficient movement, such as rolling, running, climbing, and jumping through and around obstacles in an environment. Merrell has developed a sneaker specically for this sport. The sneaker itself concentrates on grip, comfort, and support for the user. Our goal is to efficiently place this sneaker on the market in order to increase sales. These project is based on a 30second tv spot, and this is the storyboard for it.